The Entertainment Industry and Employing Traditional Artists
Consider the state of consumer spending in the United States for a moment. Think about how much money is spent every day on movies, music, television, and gaming. The numbers are simply too large to really wrap our heads around. In a world that is controlled more and more by money, consumers are often times left longing for original entertainment. Common place are various retreads, remakes, reboots, and ill-conceived sequels to those re-runs. In marketing and branding, advertisers often refer to the "20 year swing," a practice of re-popularizing products that were popular 20-30 years prior as the children that grew up with certain brands start to hit their 30s and have both money and children to entertain. For marketers, having ready made brand recognition is a gold mine. Think about brands like Transformers, Star Wars, or Teenage Mutant Ninja Turtles. The horror movie genre is rife with retreads because churning out movies with built in recognition takes less work to market. Original material has become rare.
So what does this have to do with artists? In light of our upcoming Movie Poster Project, I want you to reflect on the shift away from hand-drawn posters to the digital (Photoshopped) format we see now. Can we draw comparisons to the larger art market by looking at trends in the entertainment industry? What implications are there in embracing digital platforms in art versus holding on to traditional methods? How does it make you feel as a viewer? Does it matter?
Your response should be very well thought out. Put some time into your response. This is due by November 17 at 5 pm.
So what does this have to do with artists? In light of our upcoming Movie Poster Project, I want you to reflect on the shift away from hand-drawn posters to the digital (Photoshopped) format we see now. Can we draw comparisons to the larger art market by looking at trends in the entertainment industry? What implications are there in embracing digital platforms in art versus holding on to traditional methods? How does it make you feel as a viewer? Does it matter?
Your response should be very well thought out. Put some time into your response. This is due by November 17 at 5 pm.